The Ruger 10/22 is more than a popular .22 rifle. Its rise as America’s most customized rimfire says a lot about how gun ownership has shifted toward personalization, recreation, and community.

If you are an adult who likes to shoot or hunt, it’s hard to find completeness without a 22 LR rifle or two. Considered by many to be the most useful rifle in the world, a 22 rifle is perfect for ...