This past week, Adthos introduced what it calls “the only free ad-serving technology built specifically for radio.” Athos Ad-Server is an ad sales application that replaces playout of ads by an ...

Direct response and improving its revenue products are top priorities for Twitter in 2020. Twitter, which reported more than respectable Q4 earnings on Thursday, plans to finally finish rebuilding its ...

As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...

Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March.

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Amazon will shutter its ad-serving business in the fourth quarter of 2024, the company announced Tuesday. The delay is intended to give brands and agencies extra time to transition business to another ...

LONDON—Playbox Technology has enhanced its OTT Stream Content Management System with a fully integrated, automated ad server. Whether the stream is an alternate delivery platform for broadcasters or a ...

PlayBox Technology has enhanced its OTT Stream Content Management System with a fully integrated, automated ad server. Whether the stream is an alternate delivery platform for broadcasters or a new ...

When streaming ads, publishers face a separate range of challenges than they do when streaming content. Speaking at today's IAB Tech Lab Video Ad Summit, Sudhi Nada, senior director of product ...

Amazon will acquire Sizmek's ad server and its Dynamic Creative Optimization unit. Sizmek and Amazon Advertising had "many mutual customers" Sizmek Ad Server and Sizmek DCO will operate separately ...