Most business-to-business marketers say they are looking for both advertising strategies that build awareness for their brand ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

In today’s crowded digital landscape, B2B messaging needs more than catchy hooks — it must align with buyer intent, funnel stages, and platform norms to truly convert. From LinkedIn outreach to follow ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

Jon is the CEO of Engagio, a B2B marketing engagement platform that empowers revenue teams to win new business and drive account growth. In the old days, or likely currently at many firms, marketing ...

B2B SaaS marketing in 2026 has become a discipline distinct from generalist B2B marketing. Three forces have driven the ...

Who owns the B2B funnel? This was the focus of a discussion at last week’s FUNNEL B2B marketing event in London. One speaker noted that marketing owns the top of the funnel and sales owns the bottom ...

With the shift to the cloud, the business of selling enterprise technology has changed as dramatically as the technology architecture itself. But a few orthodoxies have hung on through that transition ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We just spent a bunch of money on advertising. Why don ...

Awareness in the B2B buyer journey used to mean scale. You'd saturate trade publications, events, email lists, and LinkedIn with your logo until it stuck. Reach was proof of effort. But that playbook ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...