Optimization is the scientific management of controllable operating/operational parameters to maximize productivity, profitability, and performance, within the imposed internal/external constraints.

One thing annoys me about conversion rate optimization. Want to hear what it is? It’s the idea that there’s a “hack,” “tweak,” or “fix” that will always and forever improve your conversion rates. Well ...

An objective function which we want to minimize or maximize. For instance, in a manufacturing process, we might want to maximize the profit or minimize the cost. In fitting experimental data to a user ...

Are your site tasks simple? Is your content easy to read? Are your forms easy to work with? Does your design guide visitors to a goal? Learn how to answer these and many more questions as you journey ...

Update: there is now a more up-to-date and expanded version of this article for 2016. Please visit SEO Basics: 22 essentials you need for optimising your site. Basic search engine optimization (SEO) ...