Behr Paint marks a decade of Color of the Year with 2027 shade Grounded

For 2027, Behr Paint introduces Grounded (T27-01), a mossy olive with earthy brown undertones inspired by the restorative essence and quiet vitality of nature.
Forbes

Wild Color Of The Year Reveals: Brands Chase Gen Z With Bold Content

Catie Free turned her head into a Behr paint can to promote the brand's Color of the Year, Hidden Gem. Color of the Year announcements have evolved—considerably. They’ve grown from simple paint-chip ...