Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

When I first started teaching online nearly 20 years ago, everything was done through Outlook. No learning management system. No Zoom. No interactive tools. If you wanted to make something visual, you ...

Because we in Silicon Valley are newness junkies, it can feel like an act of sabotage to have memories, but, for better or worse, I have them. It’s been more than forty years since I co-founded the ...