If I could sum up the Edsel automobile division in one sentence, it would be "a major industry flop that cost Ford over $250 million." That's over $2 billion in 2026 dollars. But that's not to say ...

The Villager was the only Edsel wagon offered in the brand’s second (and penultimate) year on the market, and the only other ...

The 1958 Edsel Corsair was supposed to be Ford’s bold new middle-class status symbol, a car that would slot neatly between humble family sedans and aspirational luxury cruisers. Instead, it became a ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

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The Henry Ford Museum's new "Driving America" exhibit displays a 1957 DeSoto Fireflite four-door hardtop, which I figured would make a good subject for this column. Four-door hardtops have all the ...

One of the quirks of branding and trademarks is that, while you want your brand to succeed to the point that the brand becomes synonymous with the product’s function, like Xerox and Kleenex, you don’t ...

Edsels weren't always ugly. Or at least, it wasn't always the popular consensus that Edsels were ugly. Before the name became synonymous with failure and before Time magazine wrote that it resembled ...

View post: The 5 Most Reliable Used Midsize Trucks You Can Buy Right Now 17 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee Martin 35 – 1958 Edsel Citation in Colorado junkyard – photo ...

Apparently, the FoMoCo marketing team was overly optimistic about the new Edsel line as they penned the brochure for 1959 claiming the Edsel was “the car that had to happen." 1. Where did Ford Motor ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...