Companies that develop new products by collaborating with consumers across online and social media channels often communicate about this form of product co-creation through advertising. Companies that ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Pharmaceutical companies spent more money on DTC advertising when medical research found that the drug was less effective.

Up till now, no serious study has been able to prove a direct and exclusive link between advertising and juvenile purchasing or other forms of behaviour. However, a number of studies have shown that ...

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or ...

Researchers from Clark University, Indiana University, and Georgia State University published a new Journal of Marketing article that assesses the impact of COVID-19-related brand advertising on ...