Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

Google Analytics 4 introduces new features in 2024, including the Protected Audience API, to adapt to the phasing out of third-party cookies while enhancing AI-driven business insights. The Protected ...

As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps. As the sunset of third-party cookies looms large on the tech ...

The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to ...

Google said it released the Analytics Opt-out Browser Add-on tool to give people more control over what data it collects Google has released a Web browser add-on that will stop the browser from ...