Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google announces "IP Protection," an opt-in, phased feature to mask users' IP addresses. Phase 0 will focus on Google-owned domains and be available initially for U.S.-based IPs. The feature aims to ...

Google is getting ready to test a new "IP Protection" feature for the Chrome browser that enhances users' privacy by masking their IP addresses using proxy servers. Recognizing the potential misuse of ...

It’s not exactly a VPN, and it will only work with Google-owned domains to start, but it could offer users more ways to hide their activity online. Reading time 2 minutes If you’re on the internet ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

Google Meet might not be as ubiquitous as Zoom but, for many people, it’s the only way they get to see and speak to their colleagues face-to-face. Now Google has announced that new IP range tools will ...