Data is driving more innovation than ever before and when it comes to digital advertising, it will continue to have a big impact for retailers. Historically, data has helped retailers create better ...

NEW YORK, July 15, 2025 /PRNewswire/ -- Video's transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB's "2025 Digital Video Ad ...

Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & Strategy Report: Part One.” The ...

U.S. digital video advertising is projected to reach nearly $82 billion in 2026, surpassing 60% of the total TV and video ad market for the first time, according to IAB data. Growth is being driven by ...

NEW YORK, May 5, 2026 /PRNewswire/ -- U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year - nearly 20% faster than the total ad market - according to IAB, ...

A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive Advertising Bureau (IAB). Thirty percent of ...