I was recently speaking with the CMO of a large and prestigious law firm, when he did something unexpected: he apologized for his website. It wasn’t an ugly website. Rather, he apologized because the ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Grant McDougall is the CEO and Co-Founder of BlueOcean, an AI brand strategy platform that helps companies outmaneuver the competition. A company’s brand is a living thing. While some elements like ...