The success or failure of a digital marketing dashboard is closely linked to data visualization: Focus on users and their tasks, and you're likely to succeed; focus purely on data visualization, and ...

No self-respecting marketing team would be without a business intelligence (BI) dashboard today. They’re immensely popular for good reason; a well-planned dashboard helps people to make sense of huge ...

Sales dashboards are analytic tools designed to allow your business to track, manage, and visualize valuable insights into how your team is performing during a given time period. There’s no point in ...

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?” That was a ...

When it comes to choosing metrics for a marketing dashboard, measurements are specific to not only industry but also company, division—and down to the specific department and the critical objectives ...

Modern marketing campaigns are constantly churning out data that can allow companies to continually improve customer engagement. But for that data to be useful, it has to be organised and presented in ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...