Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

Advertisers have shown strong demand for mobile marketing for five years, according to Frank Powell, who writes for the website Mobile Marketer, and Powell expects the trend to continue. Your business ...

Mobile advertising is advertising designed to appear on mobile devices such as smartphones and tablets. It is optimized for ...

This was the simple question posed at the recent CMO Exchange Conference in Miami, Florida. Just 20 years ago, CMOs were just getting adept at computers and the internet, online shopping was a new ...

Smartphones have become ubiquitous, giving businesses more opportunities to communicate with customers and connect with prospects. Amid a fiercely competitive climate, mobile marketing is becoming an ...

91 percent of adults keep their smartphones within arm’s reach. (Source: Morgan Stanley) Guilty as charged. Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More than ...

More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three hours a day. By contrast, fewer than half of ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

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