New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube’s rolling out some changes to its ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube Studio’s Advanced Mode now lets you save custom reports for easier access. A redesigned interface simplifies data analysis. Built-in tools for comparisons and performance tracking help inform ...

I loved when Google introduced YouTube Insights for my YouTube videos. Stats make me feel all fuzzy and warm. So now that Google reinvented it with YouTube Analytics, I feel all warm and fuzzy again.

YouTube growth isn’t just about uploading more videos — it’s about reading the right signals from your analytics and acting on them. From CTR and watch time to Shorts-specific retention metrics, ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...