Global technology market research firm Counterpoint has released its latest report regarding the state of the global premium smartphone market. The report suggests that the world’s premium smartphone ...

Apple won the global smartphone race in 2023, though its market share was down from 2022, thanks in part to the growing popularity of foldables, according to Counterpoint Research. Apple ended the ...

With major brands directing more budgets to social and creator-first marketing, legacy broadcasters are making the case for a balanced media diet, even when the upfront price tag of formats like ...

In 2022, the global smartphone market faced macroeconomic difficulties that led to a 12% YoY decline in overall sales. However, there was a contrasting growth in the global premium smartphone market, ...

As per Counterpoint Research’s Market Pulse Service data, the premium smartphone shipments in the global markets are set to witness growth by 6 percent year-on-year in 2023. The data includes ...

A new report by Counterpoint Research points to India and China as key drivers of Apple’s 3% year-over-year rise in global premium smartphone sales during the first half of 2025, despite a market ...

Google’s Pixel stood out as one of the fastest-growing premium phone brands in the first half of this year, reports Counterpoint. The search titan managed to secure the fifth spot on the firm’s latest ...