Editor’s note: This article was excerpted from Advertising Without an AgencyfromEntrepreneur Press. A well-produced radio spot can inspire the imagination likenothing else. Without a video aspect, the ...

Radio Workflow has introduced an AI-based voiceover tool called Voice My Ad. It said the tool creates high-quality, natural-sounding voiceovers for radio ads. It promises voiceovers with natural ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...

The best of the Mzansi Sounds Better in Your Language Student Radio Ad Challenge is now on air nationwide across the SABC's African Language Stations (ALS).

Radio ads with an emotional appeal—featuring personal stories of either a happy organ transplant recipient or a sad patient languishing on the waiting list—increase non-donor listeners' support for ...

The ad campaigns, totaling over $6.5 million, talk about “anti-white bigotry” and transgender care for children. By Michael C. Bender One of the biggest radio ad blitzes in the final stretch of the ...

The cons of radio advertising are plentiful. First, it can be expensive. Most radio stations also want law firms to sign a long-term contract. Whether it be a three-, six-month, or a more extended ...

The newly-released “S&P Global Market Intelligence Radio & TV Annual Outlook” from Kagan finds some good news in this year’s ad-revenue outlook and some not-so-good news for the next five years, as ...

A new Katz Radio Group study finds Spanish-speaking small business owners overwhelmingly prefer bilingual radio ads over ...