You could spend hours locked in a room with a team of writers trying to come up with a catchy slogan for your business and still not strike gold. But the folks who are the tops in the field say ...

A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

Most marketers strive to differentiate themselves from their competitors with solid branding. So what exactly is branding and how long has it been around? You could argue branding started out hundreds ...

Forget what you see on TV’s “Mad Men.” Sometimes, it takes a village to write an advertising slogan. “People want high quality slogans but they don’t necessarily care if it’s coming from a ...

Coming up with a catch phrase for your company is a crucial stepin the marketing battle, but it doesn’t stop there. You mustmake sure your customers do more than remember your slogan–theyalso have to ...

Opinions expressed by Entrepreneur contributors are their own. Finish the following phrase: “You’re in good hands with…” If you immediately recognized this motto as belonging to Allstate Insurance, ...