From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. The data signals we’ve ...

New York Times Advertising is using generative AI (GAI) to increase the likelihood of successful results from ad targeting based on audience interests. The company announced BrandMatch, the tool, in ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...