Pentagram, the internationally renowned independent design studio, has officially unveiled its case study for the JETOUR G Series, revealing for the first time the design process behind the JETOUR ...

Prominelis Corp. outlines 5 principles for adapting visual identity across U.S. regional markets — where brand consistency ...

The refresh brings a vertical wordmark back to cans and updates Coca-Cola Zero Sugar packaging, but North America won't see the changes until 2027 ...

Coca-Cola has unveiled a new global visual identity system, introducing a refreshed design aimed at creating greater consistency across its marketing, packaging and consumer experiences in more than ...

Here, you can download the Pratt Institute Identity Guidelines as a PDF, or request individual identity elements or templates to use in a project. Choose one of the options below to get started. Pratt ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

The Brandeis visual identity system includes “lockup” logos for schools, centers and programs that require distinct sub-branding. Units that have a sub-brand logo ...

MUMBAI: The Coca-Cola Company has unveiled a new global visual identity system aimed at making every touchpoint of the brand instantly recognisable, while strengthening consistency across more than ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity system reflects the dynamic growth, commitment to excellence and bold vision ...