Why should a homeowner do business with you? In today's very competitive mortgage market, you must set yourself apart from your competition. In an industry where niche marketing is very successful, it ...

Financial advisors often miss opportunities to scale up because they focus on too large an audience. The ideal goal for many advisors is to build a practice that will continue to expand as their ...

When businesses target a niche, they sell a solution-based product that meets real needs. Rather than just offering a singular consumer good among a jumble of different options, the company is the ...

One question I hear all the time is about leads. Qualified leads. Good lead companies. Leads that work. Whew! It’s exhausting! And my usual response is, “Maybe you need more ‘qualified’ leads or maybe ...

In the competitive world of business, finding your ideal market niche can be the difference between success and failure. A ...

Let’s talk about how to expand the reach of your niche marketing. Guess what? You don’t have to expand your niche! Hear me out. First, I want you to do an exercise. Close your eyes for 30 seconds and ...

There's no doubt that attracting your target market is essential to the success of your business. But what if you're not sure how to go about finding and targeting those specific individuals? In this ...

There is a product or service out there for everyone. But, some can be so specific that their target market is an eighth of the size of a major consumer industry. While there are many advantages to ...

Marketers are encouraged to adopt more precise and niche strategies, while strengthening customer relationship management ...

On the surface, it’s an easy question to answer. Working with RIAs on their marketing strategy, we’re always asking advisors and executives to share their firm’s unique value proposition. Often the ...

So I usually respond, “Maybe you need more ‘qualified’ leads, or maybe what you need are more leads to qualify.” It’s about your marketing plan and your activity plan — those are the things that will ...