Gucci’s Downfall: How a Luxury Brand Lost Its Prestige! Once a status symbol in the luxury fashion industry, Gucci is now losing its premium appeal. Just 2–3 years ago, Gucci’s brand value was $11 billion, but today, it has dropped to $7 billion. What led to this luxury brand’s downfall? The biggest mistake was shifting Gucci’s target audience from high-class elites to Gen Z consumers. This move reduced its exclusivity, making Gucci more of a mainstream fashion brand rather than a premium luxury
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Gucci’s Downfall: How a Luxury Brand Lost Its Prestige! Once a status symbol in the luxury fashion industry, Gucci is now losing its premium appeal. Just 2–3 years ago, Gucci’s brand value was $11 billion, but today, it has dropped to $7 billion. What led to this luxury brand’s downfall? The biggest mistake was shifting Gucci’s target audience from high-class elites to Gen Z consumers. This move reduced its exclusivity, making Gucci more of a mainstream fashion brand rather than a premium luxury
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