Inside Gucci’s gaming strategy
Inside Gucci’s gaming strategy
Mar 23, 2021
vogue.com
Gucci is pleased to announce the opening of its new luxury Digital Flagship store at gucci.com. http://www.gucci.com/ Following an 18 month architectural renovation under the direction of Gucci Creative Director Frida Giannini, the new online retail destination takes advantage of the most innovative technologies available today thereby seamlessly integrating rich content, shopping and social networking to provide the site's monthly 2.5 million unique visitors with an aesthetic and customer-orien
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In constant pursuit of precious wonders that go beyond the confines of time and space, Creative Director Alessandro Michele takes a trip from Rome to New Tokyo—a floating city in the metaverse—where he meets the famed digital artisan Wagmi-san, legendary for crafting coveted items in his 10KTF Shop. When their creativity combines in the 10KTF Gucci Grail collaboration, a collection of just 5,000 custom PFP looks inspired by the Gucci Aria and Love Parade collections are presented, ushering in a
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Presenting the new digital Gucci Gift campaign illustrated by artist Ignasi Monreal. The Cabinet of Curiosities opens into a surreal and spellbinding world featuring the 2017 gifts selection of ready-to-wear and accessories, from Gucci Cruise 2018 by Alessandro Michele. Discover more on http://on.gucci.com/GiftGiving17-1 | Gucci
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